I recently had the opportunity to host a panel on enterprise UX resources at
EMC’s Mobile App Summit. As an introduction, I put together a few slides
to introduce the concepts of UX design, and how it fits into the development
I started off with a general overview of what UX is, then got into why it’s
important. I wanted to point out that proper UX design is not just about
having a nice “look and feel”. (A phrase I despise.) proper UX design
has a measurable impact on the bottom line, and has a major impact on
our society as a whole.
After that, I talked about how the mobile frontier is still the wild west.
At EMC, we’re really talking about mobile —– it’s a major initiative.
Though high-level resources like branding and style guidelines are available,
the deeper levels of design are still just taking shape.
As the mobile platform integrates itself into the fabric of the enterprise,
we UX designers will need to be very aware of what we’re building. The designs
we produce today are the seeds that will shape the mobile landscape for
decades to come.